Tech for Growth project | Wybrid Technology

Wybrid: Understand and define

About Wybrid

Wybrid is a SaaS platform, a one-stop tech solution for every workspace provider i.e. coworking space provider, managed Office space provider, business centre or independent enterprises.

Wybrid has built applications for Coworking space providers and Managed office space providers until now. For the acquisition, I will only be considering these categories, while also building the pipeline keeping other things to come in mind.

The genesis of Wybrid is it brings all the stakeholders of the office space ecosystem on a single platform and makes their communication, and collaboration accessible and simpler. Three key stakeholders in the office ecosystem are the Space Provider, Companies (who occupy the space), and End Users (Employees of the company).

In the Indian market, multiple players are solving the problem for the space providers in silos. Each operation at the workspace is answered through different products and there is no communication happening between these products. For that matter let's understand how it is looking at the top level,

Sales Lead Management - Hubspot, Salesforce, Excel
Operations Management - Vizmo, Qdify, Engage
Contract Management - Docusign, Esigndesk
Invoice Management - Hubspot, Salesforce, Tally
Inventory Management - Engage

Wybrid combines all these workflows into one platform and it is curated for workspace providers.

Core Value Proposition

Manage your workspace hassle-free on a single platform with increased operational efficiency, optimised revenue and customer delight.

With a suite of tools designed to improve the workspace experience, Wybrid allows space providers to create a customer experience that drives customer delight. Its CRM helps space providers to manage their inventory at one place and gives the real time update of the space making it a powerful platform for space providers looking to build a unique and premium experience for their customers.

Manage Workspace hassle-free: As a space management SaaS platform, Wybrid helps bring the Operation management, Inventory management, Sales Lead/CRM together, helping space providers manage workspace, workforce and customers efficiently and effectively.
One Tool for Every need: The core value proposition of Wybrid is to provide the space providers with a single platform to manage all of their communication, collaboration and transaction.
Brings all Stakeholders together: Any workspace has 3 tenets in the ecosystem and Wybrid has a unique platform catering to these stakeholders. It brings Space Operator, Customer and End Users (Employees of the customer) together through seamless integration.

What does the product solve for?

The Wybrid ecosystem consists of

Partner Web App - For Workspace providers. The portal helps workspaces with modules like Sales lead, Inventory, Customers, Operations Management (Meeting Room, Visitor, Amenities usage, Tickets, Attendance), Events, Broadcast, etc.

Enterprise Web App - For Enterprises who are using these workspaces. Customers can manage their employees via access control to the properties and amenities, attendance, events, visitors, etc.

Mobile App - End-users/Employees of the customers. Employees can book meeting rooms, invite guests, attend events, raise a ticket, book amenities and mark their attendance through the app.

ICP Deepdive

By type of the company

ICP	Regional Player	National Player	Local Players
Job title	Head of Growth	Co-Founder	Founder
Age of the Company (Years)	3	6	3
Organisational Goals	Be a benchmark of Managed office space providers at affordable costs. A-rated buildings with exquisite views, amenities and infrastructure at affordable costs	Premium National level Coworking player	Be a established player in the local market
Caters to	MSMEs, Enterprises	MSMEs, MNCs, Freelancers	SMEs, Individuals
Revenue	10 crore +	25 crore +	1+ Cr
No. of Employees	50+	100+	10+
Priorities (Problems they are facing)	Optimisation - to ensure effective and efficient performance Business Intelligence across departments - establishing a system for inter-department collaboration and cooperation.	Expansion Raising Funds Revenue optimisation	Run the space efficiently Be profitable
Where do they spend their money?	Operational tools (Ticket, VMS, Meeting, Guest, Task Management)	Hubspot/Salesforce, Marketplaces, Reports & Analytics	Tally
Willingness to Pay	Price Sensitive	Performance Sensitive	Low
Products used in the workplace	Gmail/Outlook, Excel, Tally, Operation Management Tools, Whatsapp	Gmail/Outlook, Hubspot/Salesforce, Zoho, Excel, Marketplaces (Styleworks, Gofloaters, MyHQ, etc.), Whatsapp	Gmail/Outlook, Tally, Whatsapp
Frequency & Usage of Product	Daily, 4-5 hours	Daily, 3-4 hours	Daily, 1-2 hours
Where do they spend time	Operational Team meetings, Work assignment & Team Alignment	Strategic Management Meetings, Client Meetings, Investor Meetings, Operational Meetings	Query Resolution,Hygiene, Inventory Management
Pain Points	Transparency of the inventory Operational efficiency of the space Resource utilisation Data Security	Revenue leakage Time management Hopping between Multiple tech products used for various operational needs within an organisation Non-availability of Data and Reports	Managing space alone Tickets resolution Visitor Management
How are they trying to solve the problem today?	Manually, Excel, Tally, Whatsapp	Manually, Whatsapp groups, Hubspot, Excel	Manually, Whatsapp group, Excel
Funding Raised	No	Yes	No
Expansion Plans	Yes	Yes, Aggressive	No
No. of Spaces	<5	<15	>=3
No. of Cities	<2 (Tier 2)	<5 (Tier 1, Tier 2)	1
Inhouse Tech	No	No	No
Channel Partners	Local Brokers	IPCs, Local Brokers	Local Broker
Desire	Innovative	Reduce Risk	Simplify work
Core Actions	To manage the operations and leads	To manage the operations, leads, staff, stop revenue leakage	To manage the operations
Wybrid Plan	Starter Pack	One Subscription for all	Freemium
Wybrid products used	Inventory Management, Operations Management, Sales Lead, User App	Inventory Management, Operations Management, Sales Lead, Dashboard, Enterprise Dashboard, User App	Inventory Management
LTV	Mid	High	Low
No. of Spaces Added (Denotes the volume of business)	2-10	11+	1-2
Wybrid Features Used	Tickets Resolution Task Management Staff Management Customers Guest / Visitor Management Billing Contacts Repository Leads Tracking Contract Creation Renewals	Dedicated Desk/Cabin Management Flexi Desks/ Day-pass Meeting Room automation Amenities Usage Tickets Resolution Task Management Staff Management Customers Guest / Visitor Management Billing Contacts Repository Leads Tracking Contract Creation Renewals Workstation Bookings Cloud-based entry & exit Tickets Guests or Visitors Meeting Room Booking Events RSVP	Dedicated Desk/Cabin Management Flexi Desks/ Day-pass Meeting Room automation Amenities Usage
JTBD with Wybrid	- Easily manage billing, tasks, staff and customer requests - Nurture Leads and customer delight	- Single tool to manage Leads, workspace, workforce and Customer	- Manage real time inventory

Key Features (Partner Portal)

All features use Front-end and back-end both.

Sr. No.	Module	Details
1	Dashboard	Offer a bird's eye view of the overall health of your properties.
	Inventory Management
2	Dedicated Desk/Cabin Management	Helps Assign desks or property units to dedicated clients, as per the rental agreement. Keep track of the property usage and live inventory.
3	Flexi Desks/ Day-pass	Leverage any unsold or idle inventory by accepting short term rental bookings. Issue day passes to clients who wish to work from space for the day or month.
4	Meeting Room automation	Digitise the process of scheduling internal meetings for your Customers by providing them smart meeting rooms. At the same time get data points on usage for better property planning.
5	Amenities Usage	Keep track of credits redeemed/ payments made by users against various amenities such as tea/coffee, printouts, parking, etc.
	Operations
6	Tickets Resolution	If space users encounter any issues or have specific requests, The Wybrid App enables them to raise tickets. Your team can then support them for prompt resolution, allowing you to focus on what matters most.
7	Task Management	Assign tasks to relevant team members, and track the progress real-time.
8	Staff Management	Easily manage your team's access and availability of modules, ensuring a smooth and organised workflow. Further, track their daily activities and performance.
9	Customers	Review and maintain the entire customer lifecycle of all your occupiers via this module.
10	Guest / Visitor Management	Inviting and managing guests is a breeze with Wybrid. Easily send guest invitations and streamline their check-in process, ensuring a smooth experience for your visitors.
11	Billing	Wybrid's built-in payment portal enables you to pay your rental fees conveniently, ensuring timely and hassle-free transactions.
	Sales Lead/CRM
12	Contacts Repository	Have a central repository of contact details of clients.
13	Leads Tracking	The leads can be allocated to various stages in the sales cycle. The leads can be easily assigned to the relevant team members.
14	Contract Creation	Create contracts for your clients and onboard them into your coworking space.
15	Renewals	Get timely alerts about expiration of client contracts.
	Announcements
16	Events	Announce events that you host at your space for your clients.
17	Broadcasts	Office properties often undergo regular maintenance activities. Information like this can be shared timely with the occupants who are expected to be affected by such activities.
	Reports & Analytics
18	Centre Growth Reports	Overview of the growth, occupancy rates, etc. of the portfolio.
19	Other reports upon request	Eg. Property usage, staff attendance, revenue reports, customer satisfaction, etc.
	Add-ons (included)
20	Payment Gateway	Secure payment gateway to accept payments for rent amenities usage, events, etc.
21	Credits Wallet	Assign credits to users to access amenities at your space.

Key Features (Enterprise & User App)

Sr. No.	Module	Details
	Enterprise Dashboard (SPOC or Customer Admin)
1	Property Information	Get updates on the property rental invoices, notices, contracts, renewals, directory and other property information.
2	User Management	Track details of user/employee activity at various properties including entry & exit time, attendance, guest invites, bookings, complaints and other property usage. Also get the ability to digitally manage the access of the employees to the physical workspace or manage employee rosters in case of hybrid work.
	End User Mobile App
3	Workstation Bookings	Book your seat within your office incase of hybrid work (hot-desking).
4	Cloud based entry & exit	Forget your RFID card? No worries. Experience a seamless cloud-based entry exit using QR code or NFC on your phone.
5	Tickets	In case of any issues or have specific requests at the space, The Wybrid App enables users to raise tickets.
6	Guests or Visitors	Invite guests and share the entry QR code, property address, and other details with them.
7	Meeting Room Booking	Reserve a meeting room internally for guest meetings and video calls to ensure availability of space for that particular time slot.
8	Events RSVP	Reserve a spot at company events held at the space
9	Broadcasts	Receive important property related communications such as about maintenance activities, fire drills, etc.
10	Company Wallet	Pay for add on amenities at the space by accessing the company credits and avoid dealing with separate invoices and reimbursements.

Perform Technical Breakdown

Frontend Dependencies

Sr. No.	Technology	Type and use	Functionality
1	React		JavaScript library that helps build user interfaces for web
2	React Dom		Render React components into a Document Object Model (DOM)
3	React Router	Web page routing	Helps to manage routing in the application
4	Context API	Data control	To share data across a component tree
5	Material UI	CSS framework	Helps to create user interfaces
6	React Hook Form	Forms and validations	Used to manage forms in the app
7	React query	CRUD operations/API's control	To manage data CRUD operation and data caching
8	Es-build	App Bundler	To bundle javascript application into single file
9	Day Js	date and time controller	Date and time formatting
10	Typescript	Types for Javascript	Used for strict type-checking

Backend Dependencies

Sr. No.	Technology	Type and use
1	Node JS	Server side control
2	Express JS	Creating Rest API's
3	Mongoose	ODM
4	Hapi JOI	Schemda validator
5	JWT	Authentication and Authorization
6	Postman	API testing
7	Swagger	API documentation
8	Sengrird	Email notification
9	S3	Image storage

Services and Tools

Sr. No.	Technology	Type and use
1	AWS	Image storage,Hosting
2	Docker	Containerising images and app runner
3	Sendgrid	Email services

Database

MongoDB - At Wybrid, we store 250+ data points and their properties are segregated into One-time entry, Edit/update, Delete, and Cannot delete.

Devops

CI CD, Testing, Docker,

Detail nuances and trade-offs

(Think about all the trade-offs and their nuances)

Detail out Nuances and Trade-offs

Are there any user experience trade-offs the product has for better security or stability?	No, we don't have any specific features for product security which directly affects user experience, as we use authentication and authorization via using tokens generated once the user logged in,but can be improved adding more layer of security which is also a trade-off, but these things are might not be necessary for all the entities
Are there any components you went with third party vs in-house?	Yes we use sendgrid for email services, aws for hosting, s3 for image storage, these are paid services and which helps improve security, and better reliability but the trade off it can be less customised and paid services, these choices helps boost user experience without requiring heavy in-house infrastructure management.
How do you decide what to cache and what not to?	Current application only handles the client (browser/front-end) which is doing the caching the data and it will be used for one user, mostly used to cache data fetched from the server and no server side caching is added. An improvement would be implementing server-side caching for specific modules. The trade-off is that it adds more server actions and an additional layer over the REST APIs, which may initially cause some delay, but once the data is cached, it helps to increase response speed and overall performance.
What are the current limitations of tech stack? What are some unique benefits it offers to business?	Scaling specific component can be challenging as we are using monolithic tech stack, but it has unique benefit of simplified development and deployment, making it faster for early stage business growth